College of Media & Mass Communication

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Programme Brochure
Masters in Media & Communication course provides students with a comprehensive understanding of the Media Industry. It is a platform where students explore plethora of information in the various fields namely print, TV, advertising, PR, film making and hone the professional skills to meet the market demands of the creative and ever evolving media industries at global level. It is designed keeping in mind the four thrust areas viz. conceptual education, creative thinking, practical learning, managerial and team education.
If you do your MA in Mass Communication and Journalism at Silver Oak University, you get to master the application of traditional journalistic methods to interactive media, with a focus on how current technologies can enhance both narrative structure and visual storytelling. It ranges from concepts used in digital newsroom management and multimedia reporting, to legal and ethical aspects of the digital domain. This program not only prepares students to take up leading roles in the media industry, but also opens further avenues for doctoral studies.
The program delivery comprises of a good mix of formal lectures, seminars, computer based learning, individual and group project work, guest lectures and industry training. Students under each specialization will be put through latest industry-relevant training.
This course covers all the aspects of marketing communication like digital marketing, media planning, advertisement management, brand management and basic software skills.

After completion of Masters in Media & Communication course, students become well-versed in the following media and communications topics:

  • Film Making
  • Documentary
  • Theatre
  • Indian art and culture
  • Indian society
  • Development Communication & Social Change
  • Humanities
  • Public relations
  • Television
  • Print media
  • Radio
  • Social media management and marketing
  • Advertising
  • Creative writing and storytelling
  • Media Law & Ethics
  • Media Psychology

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Learning Outcome:
  • Apply critical thinking skills to the understanding of mass media.
  • Display an understanding of the historical, ethical and current legal framework in which mass communication has evolved in a global society.
  • Demonstrate knowledge of written, visual, multimedia and social media literacies as practiced in the related mass communication industries in the 21st century
Master of Arts (M.A.)(2 Year) - INR 65,000/Annum


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