Bachelor of Business Administration with specialization in Marketing is a course in
that deals with the concepts of marketing management. Identifying marketing as an integral
of business, the course is created with an objective to provide students the focus on the
concepts and fields such as promotion, research, sales and advertising.
It acquaints the students with marketing theories and principles to prepare them for the
The teaching methodology adopted will include training plus the practical experience in the
of case projects, presentations, internships, industrial visits and interaction with experts
the industry as a part of the course syllabus.
This course encompasses traditional as well as new approaches towards marketing and
enables the students to deal with real-life problems in the industry. The lucrative job
opportunities are available in sectors like banking, urban infrastructure & real estate
management, business consultancies, advertising, manufacturing and in Government sectors to
name a few.